ATTENTION
Audience
Podcast clips, social reach,
founder insight, community
CAPTURE
Focused offer
Guide, audit, content calendar,
clear reason to raise a hand
NURTURE
Follow-up path
Email, scheduling, proof,
next-step clarity
EDITORIAL SYSTEM
Content flywheel
Blog, newsletter, outreach,
short-form reuse, topic depth
PIPELINE
Qualified conversations
Not more noise. Better buyer movement.